The segment is growing and we are entering the market with a highly distinctive product - an offer that few others can match," Olsson noted in connection with Volvo's growth in European SUV segment. Volvo XC90 is also expected to attract customers who previously rejected Volvo cars because of its added SUV driving excitement. In the latter's territory SUVs are mainstream. Nonetheless, acceptance of Volvo XC90 is very much apparent. "The new XC90 enters this segment with great confidence. Recent clinics show that customers see an SUV as a natural progression for Volvo. It also complements the Cross Country perfectly. A milestone on our daring journey towards the 600,000 mark," says Hans-Olov Olsson, President and CEO of Volvo Cars. "The new XC90 is also redefining the luxury SUV segment. It is the first in the next generation of SUVs.
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