Chrysler Dealers, Workers Face Uncertainty

Chrysler CEO Tom LaSorda asks the company's workers to concentrate on recovery amidst rumors. This is because the uncertainty that challenges both Chrysler's dealers and workers could be reflected on their faces and expressions. They are uncertain about the future of Chrysler Group hence also unsure of their future. Uncertainty is written all over Auburn Hills and it leaves dealers and workers shaken. Both the dealers and the workers are essential to the positive comeback of Chrysler in the industry.The irony is that GM is now slashing its body of 7,000 retailers. To acquire more is to pose a greater burden and anxiety on the parties. LaSorda knows it is a difficult time for everybody. He is trying to reassure them that Chrysler's restructuring plan which calls for slashing 13,000 jobs and steep cuts in vehicle production will ensure the company has a future no matter how bleak it may seem at present. However, the parties' anxiousness is gradually growing because of the speculation that swirls about the potential sale of the company. "We have a lot of customers who don't know if they're going to be offered one or if they'd even accept. It's causing them to hold off." John Schenden, president of Pro Chrysler Jeep in Denver, has tried to motivate his team of managers and sales people who have asked questions about Chrysler's future and its dealer body. "I told my people, 'it's out of our control,'" Schenden said. "We have to just worry about our day-to-day business of selling cars."