Saturn Gives General Motors A Boost

The quality offered by Saturn cars tied General Motors with the Toyota Motor Corporation for the fourth place in the Strategic Vision annual quality survey. General Motors and Toyota both trail Volkswagen AG, Nissan Motor Corp. and Honda Motor Co. The study, which placed General Motors and Toyota tied for fourth, was conducted by Strategic Vision,the brand finished eighth. The brand trails Volkswagen, Nissan, GMC, and Honda brands in this year's survey.
One of the reasons for the improvement of Saturn on the list is their Saturn Aura model which bested popular Asian cars in its segment which are the Toyota Camry, the Honda Accord, and the Nissan Altima.he Detroit-based car manufacturer introduced new vehicles to Saturn's lineup to attract and lure in more car buyers. " Alexander Edwards is the president of Strategic Vision Inc. The firm tapped 27,000 United States car buyers to get their views on the particular car brands that they have bought or are looking to buy the next time they need a car.Aside from the Aura, the Saturn Outlook, with its European styling and reliable parts such as is a concrete example of Saturn's revitalized lineup.He added that they are "competing at a different level" with the release of their new lineup. Last year, they offered the Saturn Aura and the Saturn Sky and following the release of those cars, Saturn introduced the full size crossover SUV Saturn Outlook.
Johnson pointed out the improvements that their current lineup has over their past models saying that:The brand posted an increase of 69 percent compared to last year's May sales. The brand posted the highest increase in sales of all auto brands in the United States auto market. The May 2007 sales also marked the most number of cars that the brand has sold for a month in its entire history.