Nissan Taps New SUV Design for Young Urbanites

This concept of an SUV, which is one of Ecko's 2 concepts, will not be available in the industry though. Nonetheless, New York fashion designer and graffiti artist Marc Ecko made However, they were already displayed at several auto events across the country after it debuted in New York last October. Ecko's Pathfinder is given a custom black-and-gray paint that camouflages his signature rhino logo and skulls and dice meant to mirror toughness and the "gambles people take in life. The skull is today's happy face,""We're emblematic of what's going on in popular culture. It was a good tidy fit (with Nissan) for sure. If these were ever to be brought to consumers, obviously we'd have to make some adaptations to make it more production-assembly friendly." said Ecko.customized versions of Nissan SUVs with a more captivating look and price tag.
Tom Libby, an automotive analyst with JD Power and Associates, said the average age of the Nissan buyer is 42, four years below the national average age over all brands. Nissan buyers are also younger than those of other major Japanese automakers Toyota and Honda. "They're (Nissan) trying to link their product with a brand that appeals to a niche or consumer they want to appeal to," Libby said.
Nissan also resorted to the ongoing trend to capture young urbanites. These individuals settle for stylish, edgy and high-performance drive.